May 2008

Dear Rafe

Welcome to this May edition … the sun is shining at last so all our journeys to Breakfast for the next few monthsshould be enjoyable ones!

Our next meeting is Wednesday, 21st May at The Lamb Inn, Mill Street, Wantage commencing at the usual time of 8.00 a.m.

We are delighted to say our speaker will be club member Charles Briggs of The CMC Partnership based in Wallingford. CMC are business advisors who specialise in working with owner managers and Charles' presentation will be “Your success is everything”. This enlightening address will fit in very well following Chantal's presentation last month and will be of benefit to every one of us.

We look forward to seeing many of you next week.

Breakfast with ‘Blashers' at Drayton Park Golf Club on Wednesday, 18th June is undoubtedly endorsed in your diary, and we look forward to receiving your applications as soon as possible. Further details will be available next Wednesday at The Lamb Inn and a reminder will be incorporated in a forthcoming e-mail. This is an open meeting so please bring along friends and colleagues to what will be a remarkably unique event!

Kind regards to all

Reg and Colin

Forthcoming Meetings

Wednesday, 18th June at Drayton Park Golf Club when the famous world explorer, Col John Blashford-Snell OBE DSc DEng FRSGS will give us an exciting and unusual presentation.

Wednesday 16th July

Wednesday 20th August

Wednesday 17th September

Wednesday 15th October

Wednesday 19th November

Wednesday 17th December for our Christmas Buffet Lunch at The Lamb Inn

Wednesday 21st January 2009

Wednesday 18th February 2009 – our 8th Anniversary at Lains Barn

Presenting Your Business

By Angie Major, Blueberry Business

The breakfast club is planning a business show allowing members to present their business to potential customers. Following on from Chantal's tips on how to make a great presentation at the last breakfast club meeting here are some things to consider when presenting your business at a trade show.

Key questions:

  • What do you want to achieve? Do you want to raise awareness of your company, promote or launch a particular product or service or come away with a certain number of quality leads to follow up?
  • Who are your targets and what are their needs? Arrange your material to attract specific targets or promote different services.
  • How can you attract visitors? Have a competition or a game, something fun to get them to stop at your stand.
  • Look the business – image is everything. Don't skimp on the important things. Have a professional design your material. There is nothing worse than amateur leaflets with clip art or overcrowded posters. Good design doesn't have to be expensive and digital printing is cost effective for small print runs.
  • Be consistent in the words and images you use across the material on your stand. This will help reinforce your branding.
  • How can you get the conversation going? Brainstorm a list of questions and answers beforehand: answers to visitors' questions and questions you may want to ask them.
  • Encourage people to leave their details with you. Prepare simple contact sheets in case visitors don't have a business card. Don't be afraid to ask permission to follow up.

And finally

  • Allow good time to get everything organised well in advance of the show. It is worth taking time to get it right. 
  • If you have a banner or pop up stand – practise putting it up before the day.
  • Consider your body language when you are on your stand. Visitors won't want to stop and talk if you have your head in a book or are on the phone. Be inviting and friendly.
  • Remember to follow up leads!

Booking Form

I wish to reserve    place(s) at £8.50 per head for Breakfast on   

My guest(s) will be from  

My choice of Breakfast for this meeting (and that of my guest/s) is as follows:
No. of Full English Breakfast:
No. of Continental Breakfast:

Please complete your details: