Tuesday Business Club: Are You Getting Online Marketing Right?

Do you know who your online marketing audience is? How old are they? What do they earn? Where do they hang out and what do they need?

At the recent TBC meeting we learnt that only when you have the answers to questions like these can you decide which online marketing tools you should be using to contact your audience. Different people will look for you in different places and you need to get it right, to get the most from your online marketing spend and time.

We also learnt that 94% of people who use social media are 'lurkers' who just watch and don't get involved. If you've been a 'lurker' of TBC, why not come to our next meeting in Wallingford on 8 June? Read on for more details of this meeting and other events.

Do you have a business problem? Is there an issue that is holding you back or hindering you? Would some fresh ideas on how to resolve it be useful? Or are you unsure as to how to approach a new opportunity and would welcome an objective opinion?

Talking about it collectively is better than looking at your four walls and fretting, especially when you have the members of the Tuesday Business Club to help you! Here's how the Idea Generator works:

Coach Sharon Langford has kindly agreed to facilitate this session for us. Her vast experience is at your disposal and not only will we all learn alot, we will have great fun as well.

Working with a highly experienced professional journalist, you will learn how to turn information into an interesting story, how to focus to get the most important information across and how get to practice on radio microphone equipment.

Half day workshop held at The Shillingford Bridge Hotel. Prices for a session are £50 for the first person. £45 for the second from the same organisation.

At a recent workshop I ran on how to get more from your networking, we talked about having an objective for each meeting you go to. This objective could be to meet new contacts, ask for help with a particular issue, to find a new supplier or even to catch up with your clients.

I used to go to a number of small, local networking events that don't cost much to attend. After a while I realised that I wasn't getting any new business from these groups, so I stopped going. Recently I've started going back to some of these meetings and the best thing I'm getting from them is being able to spend more time with some of my clients, who I don't see very often, or who I only usually speak to on the phone. Spending time with them at networking events is a great way to develop the relationship and to get to know more about their businesses in a really relaxed atmosphere. There's no pressure to ‘sell' to them because they're already clients; yet it's easy to spot opportunities just by asking them about their business and how it's going.

There are two other great reasons for spending more time with your clients at networking meetings. The first is that they're in a great place to tell other people – potential clients – at the meeting what you do, how you do it and how great you are; they can be your sales force. Secondly, you might find out that your clients are offering something like a new service you need or a workshop that you really want to attend.

It's important to always measure your marketing, to make sure that you do more of what works and less of what doesn't work. When you're looking at what to measure, make sure you include contact with existing clients and building relationships with them, as well as the number of new clients you find. Nurture your current clients and you might be surprised by what they can do for you.

How do you keep in touch with your best clients?