May 2010 - Issue 1


 

Dear networkers!

Spring really has sprung, with the bright green leaves and purple haze bluebells. Time is moving on, whether we like it or not, so how far have you got with accomplishing your year's goals? Are you on track with your sales, marketing, production, new clients or whatever?

Spring into action…

… and work towards raising your company's visibility on the net. At our next meeting on 11 May, Jayne Reddyhoff will be talking about sorting out your strategy for social networking, specifically aimed at small businesses, and her poignant insight into the why's and wherefore's of using social media to promote you and your company and the benefits it can bring. Read more about Jayne's talk below.

Jump at the chance…

… to sponsor this newsletter by providing an article about your business. For an incredible £30 per issue you could get it published and viewed by over 200 potential readers, all local businesses, and as we publish 24 issues a year, repeat publicity will certainly drive your message home. If you'd like to know more, send an email to the newsletter team.

Therefore we look forward to seeing you on Tuesday 11 May, 6.30pm at The George in Wallingford. To book your place at the meeting, send us an email here.

Best wishes,

The Tuesday Business Club Team


Social Media Strategy for Small Businesses

You may be active on LinkedIn, Facebook, Twitter or all of them. But do you know why you are there?

Who do you expect to connect with? Who do you want to connect with? Why do you want to connect with them?

How will you know if you have succeeded, or if you have just been wasting your time?

Are your social media postings ‘joined up' in a way that integrates into your overall marketing strategy?

Do you know what you get out of it and how that compares to your other marketing initiatives?

Jayne Reddyhoff of The Adword Adviser will help you to put the ‘WHY' into your Social Media activity.

She will be discussing the following steps in building your strategy:

  • Profile Your Audience - deciding who you should be talking to
  • Determine Your Objectives - make sure you are not just faffing about in Facebook or Twitter twaddling
  • Formulate Your Message / Find Your Niche - what are you going to be famous for?
  • Select Your Platform(s) - where does your audience hang out?
  • Become Your Own Evangelist - share your passions!
  • Social Media Regime - finding the time for Social Networking
  • Measurement - if you don't measure it, you can't manage it!

The Adword Adviser provides a range of website marketing services including Strategy Development Keyword Research, Website Usability Reviews, Search Engine Optimisation and Pay Per Click Advertising - all delivered in plain English for businesses that want to keep control of the costs and still get excellent results.

The Adword Adviser - Business focused, plain English Website Marketing for companies that want to get excellent results.


 

The Ultimate Guide to Marketing Your Business - Oxford Marketing Conference, June 10th 2010

Following the success of the Oxford Marketing Conference 2009, we are back with an even better event this year:

  • More interaction with a series of facilitated workshops giving you ...
  • ... the opportunity to apply what you have learnt towards your own business challenges.
  • Small group clinics where you can put your questions to the expert of your choice.
  • PRIZES! A raffle on the day with a chance to win valuable marketing support for your business.

Thursday 10th June 2010 at the Kassam Stadium; 9.30am to 4.30pm; only £50 plus VAT.

Book your place before May 21st and you will receive bonuses valued at more than £1,000.

Click here for more details, or email Jayne@AdwordAdviser.com to book.

What a previous delegate said: “The most useful conference I've attended in the last 2 years”

Speakers / facilitators to include: