Hello Networker!
Do you know how to persuade your customers and prospects to buy from you? Do you know how to move someone up the 'buying ladder'? Do you know what's on each of the rungs of the buying ladder?!
If you came to the April meeting of the Tuesday Business Club you do! Trese Rowe from Amplia Consulting lead a really interactive session, encouraging us all to think about where on the ladder our contacts are and how to move them along, to persuade them to buy from us and recommend us. She gave us the opportunity to share ideas with each other - a great way to get to know other people's businesses. If you missed the meeting and want to know more about making your sales more effective, click here to contact Trese.
Next month on 11 May our speaker will be Jayne Reddyhoff from The Adword Adviser, who will talking to us about strategies for social media. If you want to know how to get the most from Twitter, LinkedIn, Facebook and all the others, don't miss this meeting! Click here to book your place.
Best wishes,
The Tuesday Business Club Team
Social Media Strategy for Small Businesses
You may be active on LinkedIn, Facebook, Twitter or all of them. But do you know why you are there?
Who do you expect to connect with? Who do you want to connect with? Why do you want to connect with them?
How will you know if you have succeeded, or if you have just been wasting your time?
Are your social media postings ‘joined up' in a way that integrates into your overall marketing strategy?
Do you know what you get out of it and how that compares to your other marketing initiatives?
Jayne Reddyhoff of The Adword Adviser will help you to put the ‘WHY' into your Social Media activity.
She will be discussing the following steps in building your strategy:
- Profile Your Audience - deciding who you should be talking to
- Determine Your Objectives - make sure you are not just faffing about in Facebook or Twitter twaddling
- Formulate Your Message / Find Your Niche - what are you going to be famous for?
- Select Your Platform(s) - where does your audience hang out?
- Become Your Own Evangelist - share your passions!
- Social Media Regime - finding the time for Social Networking
- Measurement - if you don't measure it, you can't manage it!
The Adword Adviser provides a range of website marketing services including Strategy Development Keyword Research, Website Usability Reviews, Search Engine Optimisation and Pay Per Click Advertising - all delivered in plain English for businesses that want to keep control of the costs and still get excellent results.
The Adword Adviser - Business focused, plain English Website Marketing for companies that want to get excellent results.
Members' Events
If you're a member of the Tuesday Business Club, you can promote forthcoming events to everyone else who reads this newsletter.
Here are some events you might be interested in:
How Not to Network - a short, interactive workshop in Oxford to help you get more from your networking with Chantal Cornelius.
BRX - a new group is starting up in Dorchester on 6 May. Contact Tony Harrison for more details.
Wallingford Business Centre is running lots of practical workshops and seminars to help your business.
Wallingford Carnival on 19 June - contact Jayne Reddyhoff to find out what's happening on the day and how you can sponsor the event.
If you'd like to promote your events, contact us with the details. If you'd like sponsor this newsletter and send an article or information about your business to over 200 local business, then get in touch!
Forthcoming TBC Events
8 June - Ideas Generator with Sharon Langford
13 July - Packing for a Trip with Claire Snowdon
