May 2012

Using Organisational Development to Gain Competitive Advantage



Dear Reader,

Gaining market advantage and differentiation from competitors is a key strategy for every business no matter what industry they operate in.  Advantage can of course be gained by accessing financial capital, launching a new product or through marketing and advertising campaigns.  However, all too often the more cost effective and successful approach of harnessing people power is overlooked. 

Your people really are your greatest asset. Employee engagement in achieving business objectives can have profound implications for future success, and set you apart from the competition in ways no other method can. 

If you wish to comment on any aspect of the information enclosed, or would like to find out more about how working in partnership with Persona People Management can benefit your business, please do not hesitate to contact me on 0870 066 0844 or simply click here to email me.

 Best wishes


Michelle Prescott




People Power

Taking a proactive Organisational Development (OD) approach is about developing, motivating, shaping and moulding a high performing workforce and delivering a strengthened ability to compete and serve your customers.

OD strategies can bring out and enhance the types of behaviour and skills required to succeed.  They can assist in reinforcing and rewarding these behaviours, in order to achieve your business objectives and enhance your competitive advantage through leadership, best practice and differentiation.

A new product launch, diversification into a new line of business, or a cash injection will all undoubtedly improve your bottom line and boost your success.  However, they come at a price and not with a guarantee for the future.  OD on the other hand is a cost effective, sustainable and long term solution that will give you and your people the skills they need to adapt, change and maintain advantage and differentiation. 






Key Benefits of an Organisational Development Strategy

• Identification of gaps/flaws in team dynamics and skills sets that can stunt morale and development.
• Empowerment - encouraging and rewarding employees to work as efficiently and productively as possible.
• Enhanced communication of business goals  - employee relations depend on candid communication and an ability to promote a working environment where employees feel respected and appreciated.
• Stimulation of new ideas, team spirit and proactive thinking.
• Increases in efficiency and productivity .
• Management of people issues that can affect performance.
• Increased customer loyalty - a significant correlation exists between employee attitudes and customer satisfaction.
• Improved ability to solve problems and deal with uncertainty and change.

Value can be created by putting your employees first.  Carefully crafted people strategies can deliver profitability and competitive advantage, and can set you apart from your peers. 

For more information on how Organisational Development can give you the edge please contact me on 0870 066 0844. Read more about employee empowerment here.

Michelle Prescott
Persona People Management




www.personapm.co.uk
michelle.prescott@personapm.co.uk