July 2007


Dear Reader

Welcome to Momentum's first e-newsletter. Whether you are a Momentum customer, have met us at a networking event or come to know us through The Oxford Web Group's seminars (www.oxford-web-group.org.uk), I hope that you find this monthly newsletter informative and useful. Rather than just tell you stuff about us, we want this newsletter to provide real value and interest to its readers.

The newsletter will primarily feature industry news, tips and expert advice that should prove invaluable to anyone reliant on the web to generate sales. Please submit your feedback and any questions you have about web marketing or the do's and don'ts of working with search engines so that we can feature this information in subsequent newsletters. 

Best wishes, Jonathan Fink


News and Events

Did you see Momentum at…?

2 July - Venturefest: Momentum appeared as guest speaker at Business Boffins 'How to' seminars

3 July - Venturefest: Our Active News technology showcased at an event hosted by The Oxford Trust

18 July - Refer-on: Momentum presented to a dynamic new networking group in Oxford

If you missed these events, please contact us to request a copy of the presentations

Come and see Momentum at…

25 Sept. - Oxford Web Group: Seventh web best practice seminar for businesses in Oxfordshire

23 Oct. - Oxford Web Group: Eighth seminar

13 Nov. - Oxford Web Group: Ninth seminar

6 Dec. - Oxford Web Group: Tenth seminar

See more news and events

Industry News

Search Engine Marketing News

Word-of-mouth recommendations 'can drive sales'
Many consumers are drawn to certain brands because of word-of-mouth recommendations, according to a new study.
6 Jul 2007 14:54:53 (Source: Momentum/Adfero)

Poor marketing 'can alienate customers'
Companies which market themselves irresponsibly can alienate online shoppers, a new survey has found.
5 Jul 2007 14:48:32 (Source: Momentum/Adfero)

Firms 'should raise search engine profile'
Businesses that want to reap the most benefits of having a website have been advised to promote themselves through search engines.
3 Jul 2007 14:18:57 (Source: Momentum/Adfero)


Web Marketing Tip

Domains and URLs

If trying to rank highly on Google, there is some advantage in using keywords within a URL, such as search-engines-tighten-privacy.html. But if you choose to separate the words in the URL with an underscore character _, then this advantage may be lost, as Google does not apparently recognise underscores as space separators; always use hyphens to separate keywords…    

Contact Momentum to learn more…


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