Marketing Research - which I hinted at above. You can use your newsletter to test new ideas, ways of getting your message across and even products and services.
Milestones - to make writing your newsletter easier, set yourself some goals and milestones. I usually write the first draft of the A-Z of Newsletters on a Friday. I look at it again on Monday and make any changes, before sending it out on a Tuesday. That way it's less of a rush.
Misunderstandings - use your newsletter to explain to your readers, in jargon free terms, exactly what it is that you. That way, they won't ask you to do something you don't do!
Marketing Message - if you leave near Reading in Berkshire and would like some help with your marketing message, you might be interested in an event on 21 February 2008. I've been asked by the Federation of Small Businesses to run an interactive session, where you can bring your marketing materials and ideas, and get feedback on them. Click here if you'd like me to send you more details.