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How is the open rate of your newsletter? And by 'open rate', I mean the percentage or number of people who open each issue of your email newsletter.
How do you persuade your readers to open your newsletter every time they receive a copy? Is there anything that you can do, when your open rate starts to drop? The good news is that the answer is yes. I've noticed some interesting trends and thought I'd share some tips with you in this issue of the A-Z of Newsletters about Headlines and how important they are.