Do you ever start writing your newsletter when you're feeling a little low on enthusiasm? Do you find yourself writing about issues that you're not really very enthusiastic about?
Sue Hewitt at Milecastle Consultancy wrote about enthusiasm and excitement with such energy that I've included her exact words for you here.
She says "Enthusiasm and excitement are essential elements of newsletter writing. If you write your newsletter with a down at heel feeling then that will transmit to your readers. On the other hand if you enthuse about your subject, that will also transmit to your readers. You are the expert in what you write about, you love it, you do it all day every day and have to be dragged away from it for family holidays or food; you live, breathe and exude it day after day so simply transmit some of that passion in your writing and your readers will be hooked. Easy really - write about your passion and the energy and enthusiasm will shine through!"
I couldn't have put it better myself! And if you don't think you're an expert in what you do, just ask some of your clients how they see you and you'll soon see yourself and your newsletter differently.
For more energy and enthusiasm, sign up for Sue's email newsletter Positive Energy by clicking here to visit her website.