How much do you know about what your clients and prospects need from you? Do you really understand what problems they are struggling with and how you can help them? How many people out there actually need your services and can afford to pay for them?
If you need some help with getting a better understanding of the market, click here to go to my marketing website, where you'll find a free PDF you can download, that will help you do some research into your market.
In July, Marketing Minds - the ongoing marketing programme for small businesses - will be looking at marketing research, to help you understand your clients better. If you'd like to know more about the programme click here. You can join at the start of any month (and in June we'll be working on newsletters!)
The next issue of JAC Tips will be V is for ... Click here to tell me what V is for.