is for ...

Dear Alun

Growing and promoting your business can take time. There's a lot to do - a lot of people to contact and keep in touch with. Lots of leads to follow up. Lots to tell people. How do you find the time to do it? This issue of JAC Tips looks at how you can use your newsletter to get time on your side.

I hope you find the time to read it!

Best wishes,


T is for Time

How often do you hear yourself saying "I don't have time to contact all my prospects and clients on a regular basis"? How many times has a prospect told you "I'm not ready to buy from you yet - it's not the right time"?

How can you use a newsletter to get time on your side?

  • Is your service something that requires a serious investment of time and money from your clients? The service you provide may be expensive or have a long sales cycle. You may need to make contact with a prospect a number of times, over many months, before they are confident enough to buy from you. A newsletter gives you a way of keeping in touch with people, encouraging prospects to trust you. When people trust you they are more likely to buy from you and keep buying.

  • Do you offer a range of products and services, or ones that can be significantly tailored for each client? When you provide many different products or services, you have a lot to explain to people. A newsletter is the ideal tool for telling people what you do, a bit at a time. You can also use it to actually show people what you do, that you understand your subject and that you understand the issues your clients and prospects are facing.

  • Do your clients have other options, as well as your product or service, or think they can do it themselves? Everyone will try to do it themselves. But when they realise that they don't have all the skills they need or they just don't have the time, they'll look for someone who can help. You can use a newsletter to show readers that you can help them and keep your name in the forefront of their minds.

Use your newsletter to get time on your side and you'll find it much easier to promote your business.

T is also for Telling People What You Do

Here's something else I'm doing. Driving Your Business is an event we're running on 21 June 2007 at the headquarters of the Williams F1 Racing Team in Oxfordshire in the UK.

  • How do you get your business onto pole position ahead of your competitors?
  • How do you get new ideas off the starting grid?
  • Whatís the secret to effective pit stops and great teamwork?
  • How do you keep your business finely tuned to deliver powerful messages?
  • Once you cross the finish line, how do you keep your clients happy?

If youíre keen to drive your business towards success this year, then ĎDriving Your Businessí is an event not to be missed.

Speed and Success - The day will be started by Steve Cunningham, holder of the world land and water speed records for a blind person and a successful businessman. Steve will bring the inspiration to transform your potential into reality, to help you develop yourself and the performance of your business.

Driving Ambition - This event takes place within the Williams F1 Conference Centre in Oxfordshire. Lunch will be served in the trophy room, where you can see every trophy ever won by the dedicated team and find out what drives them. You can walk through years of history and see the cars raced by the Williams team. Donít forget to bring your camera! There will also be plenty of time during the day for you to network and make new contacts.

Tickets are £97 each, including lunch and a tour of the team history. Numbers are limited, so to book your place call +44 (0)1635 578 500 or click here to request a booking form.

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