is for ...
Just writing an email newsletter and sending it out every week, fortnight or month is not going to get new clients flocking to your door. There are other things you need to do to promote your business, that need to be integrated with your newsletter. I'm a big fan of face-to-face networking, so this issue of JAC Tips looks at how you can get your newsletter and your networking working together for you.
What will the next issue be about? Click here to tell me what O is for ... or ask me any questions about your newsletter.
What is networking? In the simplest terms, face-to-face networking is about meeting the people who will help you make a success of your business. These people can be clients, suppliers and all the other people who can help your business to grow and thrive.
What you can do to get your newsletter and your networking working together?
Keep in touch. You've been to a networking meeting and met a number of interesting people. You'd really like to keep in touch with them and help them remember your business, but you don't want to send them a sales pitch, because they didn't ask for it. Instead, send them a short email saying how nice it was to meet them and offering them a subscription your newsletter. Give them a good reason to sign up (a free report or checklist?) and you'll be able to keep in touch with them each time you publish your newsletter.
One minute of fame. Many networking events give you a chance to tell the whole group what you do - for anywhere from 30 seconds to 10 minutes. If you're not sure what to talk about, or you want to vary what you say, use your current newsletter theme. Tell your audience that if they need more information on this topic, they can subscribe to your newsletter to read this month's 'feature'. This month I'll be talking about using newsletters and networking when I'm out networking.
Give and take. Good networking is about listening to what the other person says and thinking about how you can help them. What issues are they struggling with in their business? Who can you put them in touch with? Good newsletters follow exactly the same rules. Give away advice and ideas; you can even write up the answers to questions you're asked in issues of your newsletter. If there are issues you're struggling with when it comes to writing and publishing a regular newsletter, send me your questions, queries and worries and I'll do what I can to help.
Think about how you can integrate your newsletter and your networking and the sum will be much greater than the parts.