Am I losing focus here? No - bear with me!
When I'm not writing newsletters and giving marketing advice, I do a lot of fundraising for a charity called The Brooke - an organisation that helps people in the Third World work themselves out of poverty. I'm always looking for new ways of doing this, so here is this month's idea.
Last year I wrote something called the DIY Guide to Marketing. Part 2 was a workbook all about newsletters - how to plan them, how to write them and how to send them. Because it's last year's edition, it's now available as a PDF for just £7.00, with all the money going to the charity. The workbook is about 50 pages long and full of good advice and ideas, as well as exercises to help you publish a really effective newsletter.
If you'd like a copy, click here to go to my fundraising page and make your donation, which will be sent directly to the charity (which can also collect Gift Aid if you're a UK tax payer). The site will tell me when you've made your donation, I'll e-mail the workbook and then you can learn more about keeping your focus!