is for ...

Dear Alun

C could be for copy, credentials, cost of sales or competition ... but the winning suggestion I received was Customer Care. Why is it the winner? Because it's far more cost effective to sell to one of your existing clients than it is to attract and sell to a new contact. To be able to do this, you need to really care for them and remind them that you do. What better tool to use for this than your newsletter?

Read on to find out how.

Best wishes,


PS If you missed B, click here and I'll send it to you.

C is for ... Customer Care

The process of attracting new clients and telling them what you can do to help them can be a lengthy and expensive business. This is why it's more cost effective to care for the customers you have. However, providing them with top quality service whenever they ask for it is just part of it. If you wait for your customers to come to you, they may forget about you; they may not know how much you really value them.

How can you use your newsletter to provide excellent customer care?

  • Tell your customers about all the different things that you do, by writing about them. One issue on each different aspect of your service or product range allows you to tell your customers what else you can do to help them, without bombarding them with sales pitch

  • Use your newsletter to add value to the service your clients pay for. Give them extra advice and ideas without charging them any extra. You can answer frequently asked questions, write summaries of events and news, or provide up to date industry information in easy to read missives

  • Tell your clients about other people who can help them with their business. Mention services that are complimentary to yours. This helps your customers recognise you as someone who really cares about their business and to whom they can turn for advice.

Customer Care is about keeping in touch with your customers and telling them you like to do business with them. Use your newsletter to show your customers how much they care and they will repay you with their loyalty.

C is also for ...

If you're reading JAC Tips, you'll probably be looking for help in promoting your business, with your newsletter forming just part of the promotion you do. Here are details of a couple of my favourite people who can also help you.

When you need help writing your newsletter or your website, or you need some technical authoring, Ciaran Dodd is the person to talk to. Click here to find her contact details and ask her about her monthly newsletter.

If you need some advice on direct marketing, Carolyn and Donald at Colporteur are the best people to speak to. Their new website is on its way and in the meantime, click here to find their contact details.

And one that will just make you feel better ...

For a novel way of helping your favourite charity to raise a bit more money, visit Charity Click Now, a new search portal that allows you to do just that.

Created by JAC: the most helpful email newsletter service in the UK

For more information about JAC visit
You are receiving this email because you are a friend or colleague of JAC or you have asked to receive it. If you no longer wish to receive JAC Tips please follow this link.