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To encourage an individual to develop independent thinking, a manager needs to have a strategy to base his/her interactions on. 
Begin by asking an open question about the subject for discussion, then listen to the answer e.g. “What do you think is our best strategy for growing the business ..?” Perhaps he/she requires more coaching to be able to identify an answer? Prompt him/her with a question like, “What other ideas have you considered ..?” Then you can “feed” the individual by making them think further, and suggest, e.g. “Have you considered what we could do to increase our share of space ..?” If you are still not getting the kind of responses you are looking for, recommend a solution, “my recommendation is to increase the number of facings on our core products with existing accounts…” In adopting this approach you are coaching the individual; you are ‘teasing’ out a suggestion or idea. As you move through this process, you will find that some individuals respond with what you are looking for. However, there will be some individuals who require more coaching. Be patient, be creative with your questioning and remember the basic strategy for facilitating self-discovery; listen- prompt-suggest-recommend. As a last resort, you may have to impose a solution or action, e.g. “Let’s establish a target to double the number of facings on (product)”. Why is this the worst case scenario? Because before you impose a goal and dampen an individual’s enthusiasm, you should consider how committed he/she is to your idea compared to how committed he/she is to his/her own idea. We call this the “100% idea”; your perfect solution for improving performance.  | So you have a 100% idea, but the individual doesn’t agree and he/she has another idea. You don’t see his/her idea as being as good as yours; you think it is an 80% idea. We say the individual is 100% committed to his/her idea but only 60% to yours. |
Your idea is great but by questioning and listening to your salesperson, in other words, facilitating their self-discovery, you may ‘win’ him/her over. On the other hand, facilitating self-discovery is not a one-way process; you may just learn that you don’t always come up with the best ideas! So whose idea is it to be? A prudent manager will go where the commitment is (as long as the individual’s idea isn’t just a 10% idea!). The most effective leaders are those who demonstrate their trust in their people so, when individuals come up with their own ideas, be prepared to accept them. |